480.426.9955
Speakers for APIC 2017

APIC has assembled another phenomenal list of industry experts and advisors who will share their knowledge on the most effective profitability strategies in the distribution industry. These experts will be teaching substantial and durable practices that give you the means to guide your business to a thriving future.

With constant margin pressure, inconsistent customer loyalty, often unbeatable competitor pricing, and perpetually eroding profit rates, distributors must adapt to survive. If your goal is to stay ahead of the competition, then this is the one conference you don't want to miss. Click Here Today to Register

Bruce Merrifield

Bruce Merrifield

Merrifield Consulting

Bruce has done acclaimed video training on Customer Nichonomics based on past distribution turnaround work. Line-Item, Profit Analytics (LIPA), and Cost-to-Serve Math training tools have made the ability to dominate Customer Niches now even easier and more assured. He has been writing and lecturing on tactics and best practices in distribution for more than three decades and has done work in over 150 channels.www.merrifieldact2.com

Randy MacLean

Randy MacLean

WayPoint Analytics

Randy is the founder of WayPoint Analytics, the inventor of Quantum Costing, and the creator of the WayPoint system. His company provides analytical services and advisory services to companies that have become the profit-leaders in distribution. An expert on profit-driving best practices, and with a broad range of analytics-driven solutions to difficult profit challenges, Randy speaks, writes and advises executive teams across North America. His clients routinely post sustainable gains of 100%, 300% and more. www.waypointanalytics.com

Brent Grover

Brent Grover

Evergreen Consulting

Dirk Beveridge

Dirk Beveridge

4th Generation Systems / UnleashWD

Dirk is President of 4th Generation Systems, one of the leading providers of employee development and sales empowerment systems to distribution companies and their suppliers. In 2012, Dirk founded UnleashWD, an innovation summit for distributors. UnleashWD is dedicated to bringing innovation to the wholesale distribution industry. www.dirkbeveridge.com

Jonathan Bein, PhD.

Jonathan Bein, PhD.

Real Results Marketing

Jonathan is Managing Partner of Real Results Marketing, an agency focused solely on helping distributors turn marketing into a profit center. Using advanced analytic techniques, market research, and integrated marketing techniques, he has helped numerous distributors develop marketing programs that systematically generate additional revenue and profit. He has a Computer Science Ph.D. from University of Colorado. www.realresultsmarketing.com

Ken Brown

Ken Brown

Evergreen Consulting

Ken has spent his career working in wholesale distribution. He began as a sales professional, worked for two distribution companies as a sales rep to sales management to VP Sales/Marketing to President of a national distribution company.In 2007, Ken joined Evergreen Consulting as co-owner/senior partner. He has worked with hundreds of clients on pricing, margin improvement and profit strategies. www.evergreen-consulting.com

Steve Epner

Steve Epner

The Startup Within

As Founder & Principal, Steve has built a reputation for assisting clients with the integration of strategic business planning, information systems and tactical requirements. He's published more than 800 articles in major business and trade publications. Steve is a member of the EDI Coalition of Associations & National Speakers Association. www.thestartupwithin.com

Ron Holm

Ron Holm

Max Sacks International/ WayPoint Analytics

Ron Holm wears two hats: he is the Senior Instructor for Max Sacks International and its highly acclaimed Track Selling System sales training, and he also provides Waypoint Analytics with business development services. Since 2015, Ron has led the development and presentation of the Track Selling System for Waypoint. This system teaches salespeople in the distribution industry how to sell more effectively by utilizing Line-Item Profit Analytics and Waypoint's own 5x5 dashboard.www.maxsacks.com

Jeanne Hurlbert, PhD.

Jeanne Hurlbert, PhD.

Hurlbert Consulting Group

Jeanne is an expert in sociology and survey research. After spending more than 25 years in academia, she now helps companies meld research and marketing, to find out exactly what they want and show companies how to deliver it. She is also using her extensive behavioral science expertise to help companies distinguish themselves through their customer service. www.hurlbertconsulting.com

Susan Merlo

Susan Merlo

Next Level iMedia

Susan is a well-known marketing strategist, trainer, speaker and best-selling author. She uses both online and offline marketing strategies to continually generate an unprecedented amount of exposure for her clients. Susan's methods enable her clients to attract their most ideal customers, resulting in tremendous growth in both new and repeat sales. www.nextlevelimedia.com

Barbara Trautlein, PhD.

Barbara Trautlein, PhD.

Change Catalysts

Barbara is the author of Change Intelligence. During her 25+ year career, she facilitated change initiatives and coached leaders resulting in powerful leadership and bottom-line business results. A thought-leader and sought-after speaker and trainer, she is gifted at sharing real-world, actionable strategies. Clients include Abbott, Cisco, Ford and Grainger. www.changecatalysts.com

Barry Wright

Barry Wright

Grosvenor Training and Consulting

A Senior Partner, Barry Wright brings his warm, dynamic, and entertaining teaching style to the arena of sales management, negotiation, and leadership training. He has facilitated more than 1250 developmental programs with clients ranging from Fortune 500 companies to national and international Wholesalers and Distributors. www.grosvenortraining.co.uk

Gary Owen

Gary Owen

MITS

Gary has spent the last fourteen years building and supporting reporting and business intelligence solutions for distributors and manufacturers. He is passionate about creating a high-performance team dedicated to helping businesses make better decisions through actionable, accessible information. Under his leadership, MITS has grown into the leading reporting and analytics solution for distributors, including over 450 companies that put the MITS Distributor Analytics solution to work every day. www.mits.com